How to Create a Personal Brand as a Freelancer
  • 15/06/2024
  • 769
  • 0
According to Statista, nearly 60 million people work for themselves in the United States alone. Because so many freelancers compete for the same clients, you must stand out and establish yourself as the best.

Create a Public Presence Using Social Media

Even if you're an excellent freelancer, it's impossible to get your name back in front of people once they've forgotten about you. When it comes to promoting your work as an independent creative, you have a lot of options, and social media is your best bet.




This is where you should focus your efforts if you're looking for work or trying to build a network. To put it another way, if you've never used it, think of it as a business version of Facebook (if that makes sense). The place exudes professionalism and seriousness, and everyone understands that business is the primary goal.



Despite Facebook's ongoing restrictions on how we can communicate with our target audience, Twitter remains the most important social media platform for gaining attention. People will follow you if you are interesting, creative, and/or entertaining. Instead of using shady methods such as purchasing followers or following a large number of people in the hopes of receiving a follow-back, stick to tried-and-true methods. These figures are meaningless unless they are supported by real people.



Creating an account here is a breeze, and you can begin sharing your work with the world right away. Behance also gives you the option of using Prosite to build your own slick portfolio on the platform.


Determine a Distinctive Personal Style That You Can Use to Set Yourself Apart

Being unique is a lot more difficult than it first appears. This isn't the first time I've ever asked you to do something nearly impossible, so I'd rather suggest you use a distinct style in your work instead. If you want your designs to be perceived as consistent, then you should use the same design approach across all of your projects.


Invest in Quality Visuals

When you use eye-catching visual elements such as your headshot, portfolio screens and images, targeted videos, and website images, you can easily make your personal brand memorable. However, before you begin creating them, you should have a clear idea of the visual style you want to use.


A minimum of three high-resolution images, graphics, or screenshots should accompany each piece of work in your portfolio. An app for athletes with physical disabilities is featured in Diego Mancilla's portfolio. On top of that, there is a photo of his UX development process and a screenshot from an image of the app being used on a smartphone.
+ If you're going to have a logo, keep it simple and true to your brand's identity. + To make your blog posts (or articles on Medium) more appealing to readers, include images and screenshots. An article with an image is more likely to be shared than one without. + Use a non-selfie headshot or one with a neutral expression across all of your social media profiles. For example, if you're a web developer selling software to B2B companies, you might want to try a headshot that combines professionalism and nerdiness.
+ Print should be used to supplement your online brand. Business cards, branded swag, branded event stands, and print advertisements continue to have a significant impact in the digital age. Printed materials have a longer shelf life. And, if a prospect keeps your business card in their purse or uses that cool branded keychain you gave them, you will be constantly in their mind. However, make sure that all of your printed materials include a QR code that leads to your website. + Make sure your website, business cards, and other branding materials have no more than three colors in their color palette.


Give Back to the Community

In the past, I've relied heavily on the work of others, and I've always been grateful to those who took the time and effort to create these freebies.
In addition, for those who want to quickly brush up on their Photoshop skills, I post Photoshop tutorials on my YouTube channel. This is how I choose to give back, and it also contributes to public awareness and the development of a positive image for myself and my company.


Maintain Your Portfolio and Blog

The online portfolio of a freelancer is their lifeblood. If it's not fresh, you're dead. Maintain it and only show off your best work on it. Spend at least as much time and effort as you did on your logo on your website.
A blog is an excellent way to share your thoughts with the rest of the world. Maintaining a presence on a blog is not the same as having a presence on Facebook or in your high school yearbook; you must keep in mind that these posts will be read by potential clients.


Show Off Your Unique Personality

It's difficult to resist a good story. If you have one, let the world know. Start one now if you don't already have one. Having a sense of humour and personality, as well as demonstrating that you are a unique individual with a set of core values, is essential. It's critical for clients to understand that they're dealing with someone who isn't a mindless zombie with nothing interesting to say. Keep it brief and to the point, as always.

Commment 0

7 Tips for Making 'High Conversion' Testimonial Videos

  • 13/06/2024
  • 526
  • 0
There are numerous approaches to creating testimonial movies, and the path you take will be determined by a variety of circumstances. However, there are some things you should do to increase the likelihood of conversions from the video. To begin, you must hire a skilled corporate videographer for the video. After that, follow the advice given here:

How Can Your Hobbies Help You Make Money?

  • 15/06/2024
  • 601
  • 0
Every one of us has a hobby that we enjoy pursuing. But did you know that you can make money from your favorite hobby? There are many people who generate passive income from their hobbies. Many successful Internet business owners around the world began as a hobby and grew it into a massive business. If you are also passionate about your hobbies and are willing to put in the time and effort to make a living from them, please continue reading. I'm going to share a few ideas to help you make money from your hobbies.

How can one earn money with a Facebook page?

  • 15/06/2024
  • 706
  • 0
Facebook may not new and edgy anymore but you can’t deny its popularity. On average, there are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day. There are variety of ways you can grab to earn money with Facebook and one of it is Facebook page. Page are used as marketing hubs and tools to build communities around certain brands so its can be good way to make as one source of money. Whatever you sell or promote on Facebook page with an active engagement will bring more better results. For example, if you post and get more interaction such as likes, shares and comments will be better than a post without it. If you still struggling to get this interaction you can get from reputable site that offer this services for an easy and quick results. After you have build your page presence very well then it’s now time to learn how to earn money with a Facebook page.